It's more than a Resume / CV - it's a marketing document

10th Jan 2019

There’s nothing quick or easy about crafting an effective resume. Don’t think you’re going to sit down and hammer it out in an hour. “You have to think carefully about what to say and how to say it so the hiring manager thinks, "This person can deliver on what I need for this job profile". 

One of the many preconceptions about a resume is that it is all about you - Like any strong piece of advertising, it’s not about the product being sold – it’s about the buyer and what they want. There are different ways to format your resume, depending on your employment history and experience. For someone who is a recent graduate, for example, the prime focus will be on their achievements at college and primarily on their academic performance.

The right structure will highlight this. If someone has had large gaps in their employment history, breaking from the traditional resume format can allow them to bring focus on their skills and distract from the gaps. It’s common fact that employers and hiring managers don’t take the time (an average of 20 to 30 seconds on every resume) to read through resumes in the initial round: They simply scan. So, focus on the employer’s needs, not yours. This may be your best chance to make a good first impression. Therefore, take the time to properly organize your resume is worth the investment.

Here are a few handy tips to get you going:

1. Strong Objective / Summary: A short blurb telling the hiring manager what skills, knowledge, and abilities you have that will help the company achieve its goals. 

2. Keep it Real: Avoid cliché sentences. Don’t just make-up nice sounding words to describe yourself – make sure that the traits you claim to have are actually reflected in the bullet points on your resume 

3. Contact Information: Contact information should be listed at the top where it is easy to find and employers need not have to hunt around for a way to contact you. Things that may be included in this section: your name, address, phone numbers, email address and website, if applicable. Depending on the role you’re applying for, you should also include any social media accounts you’d like employers to see.

In conclusion, writing a resume involves more than simply listing job experiences and education. It must be a clear representation of you as a current or future working professional: including your skill sets, qualifications, and career goals minus the unnecessary add-ons. Avoid lengthy paragraphs, lists of uninteresting hobbies or unclear section breaks that reduce the overall quality of the resume.  Make sure your Resume is just not about good looking but has the right quality content to really showcase your experience and skills. Get our Resume Diagnostic service to know your Resume Quality Score.