Have you ever been in an interview and wished you had read more about the Industry? You had engaging talking points than just a simple understanding of the industry? You can't engage a senior executive of your dream company in a meaningful conversation?
If you are struggling with delivering compelling insights on the industry where your company of choice currently operates, you run the risk of being tagged as a fresher even though you would have significant experience to showcase. This is important regardless of your degree and course of study. The process of industry analysis is equally important for a B.Tech., BBA. B.Com. and MBA students. In fact, it continues to be very important even when you are a working professional.
A thorough industry analysis contains the following areas:
Let me take an example of the Fast Moving Consumer Goods (FMCG) industry to explain this further. The most basic element of an industry analysis is an overview of the major products, services and industry players for e.g.
You will notice that we have added a few talking points and insights in the slide below:
- Ayurveda products category is on the rise and will witness a 16% CAGR from 2016 to 2021 (Emami, Dabur and Patanjali currently own 70% of this market share). This is significant for companies in the FMCG industry because a particular product category is growing rapidly and there is a need to consolidate market share gains
- Distribution channels will continue to move to online platforms as 40% of FMCG purchases are expected to go online, resulting in it being an Rs. 39,000 crores market.
- Gross and overall margin structures will be under stress as input costs are on the rise for key base inputs particularly around palm oil (used in soaps), HDPE, LDPE (used in plastic bottles), Titanium Dioxide (used in paints)
Please realize that putting together these insights does not need one to always employ fancy management frameworks like PESTLE, SWOT, Porter’s Five Forces, Ansoff Matrix. You can use simple frameworks which are commonly used by the industry and professionals. A thorough industry analysis can span up to 30 slides with detailed information.
Finally, any analysis of an industry would be incomplete if it does not address the maturity of the particular sector. As a job applicant or interview candidate having the knowledge of strategic and operational levers which affect this maturity assessment helps you provide an informed opinion on the industry's maturity.
Do you want to learn how to do a top-class industry analysis in a short time frame? Do you want detailed analyses of 3 industries done by us for your reference and preparation?
If your answer to either question is Yes - Check out MBAtrek's Industry Analysis offering to leverage this opportunity.
Best of Luck,
Abhishek Srivastava (LinkedIn Profile)
Abhishek is the co-founder and CEO of MBAtrek and extremely passionate about mentoring and coaching young professionals. He has worked in multiple MNCs like Apple, Accenture and Schneider Electric and a seasoned strategy and business professional with extensive experience across diverse industry sectors (oil and gas, telecom, metals and mining, consumer goods, chemicals, power generation. Abhishek is an MBA from the Indian School of Business and has a Masters in Environmental Engineering from Georgia Tech, USA (Recipient of Outstanding Masters Student) and a Bachelors in Environmental Engineering from Delhi College of Engineering, India.